Again in April, I shared the small print of a loopy promotion provided by Germantown watering gap Mom’s Destroy. Their Mom’s Day Problem invited loyal diners and drinkers to try to go to at the very least three of the Mom’s Destroy areas in New York Metropolis, Nashville, Chicago and Austin in the middle of one enterprise day (and evening) for the possibility to win one free beer per go to for all times. Should you made it to all 4 or acquired a Mom’s Destroy brand tattoo someplace in your physique, the small chain promised to up the ante to a free cocktail as an alternative.
Simply to sweeten the pot, I provided to purchase lunch for any native who accomplished the problem and needed to share the story.
Mom’s Destroy has a Mom’s Day problem for you
Properly, readers, I’m a person of my phrase, and Hunter Munroe took me up on the provide. The younger gross sales skilled has lived in Nashville for less than about three years, however Mom’s (as devotees usually confer with it) has shortly grow to be his “third place.” Extra precisely, it’s his second place, as a result of he works from house and might stroll to the bar in about 10 minutes from his abode.
“If you’re new in a city,” he shares over our lunch, “you need to discover a sense of neighborhood. I discovered it right here.
“I do know all of the bartenders by title, and so they all know my drink. It’s acquired a various crowd of regulars, and so they provide heavy pours! It’s not overly rowdy or pretentious. It’s a protected place, someplace between a university dive bar and a cocktail lounge.”
I undoubtedly perceive the attraction. My Mom’s was the Sportsman’s Grille in Hillsboro Village — I used to joke that I ought to simply ahead my mail there. I didn’t all the time know if I’d make it house throughout the week, however I knew I’d all the time make it to the Grille!
It seems Hunter was not alone in his try to go to at the very least a trio of Mom’s in sooner or later. Certainly, greater than 250 folks achieved the Herculean process on Mom’s Day 2025, together with one household from Seattle who introduced their toddler youngster alongside. Administration was so impressed that they promised to mail the child a Black Card (free cocktails!) in 20 years.
Hunter began his quest in Austin, and he truly stopped in to take a look at the most recent location the evening earlier than the problem formally started. Mom’s Destroy began a WhatsApp chat group the place he might make plans and sustain with different members. He informed me he made a pair dozen new associates alongside the way in which on Sunday, which doesn’t shock me — Hunter is certainly an amiable chap.
He formally kicked off the problem on Sunday morning with a few Pickle Jacks on the Austin Mom’s. (Jack Daniel’s was one of many nationwide sponsors, however Southwest Airways ought to have joined in, as a result of all 4 cities are SW locations; Hunter stated he noticed at the very least 10 different passengers on board sporting Mom’s Destroy shirts on every leg of his journey.) He loved the celebratory environment in Austin together with about 50 different members checking in, however time was of the essence. After his breakfast drinks, he left the crowded bar that had swelled to at the very least 100 patrons and caught a morning flight to Chicago.
Hunter Munroe together with his buddy who didn’t make the journey, however is a daily on the dog-friendly bar
He had beforehand visited the Chicago location, so he knew precisely the place he was headed. Since Hunter had loads of time earlier than his 8:15 p.m. flight house, he met some Chicago associates and loved his time in Avondale. However he knew that all the pieces was going to should work completely to drag off the trifecta.
His flight into BNA was not slated to reach till 10:15 p.m., however fortuitously, Mom’s stays open till 2 a.m. day-after-day of the 12 months. He walked by way of the door of his house bar with loads of time to spare, and to rejoice.
“This was a celebration Sunday evening!” he remembers. “A number of folks selected Nashville to complete at, and we had a blast! I used to be having enjoyable alongside the way in which, however all day I simply needed to be house and be at my bar.” He met at the very least a dozen extra folks from Nashville he hadn’t recognized earlier than, however now they’re comrades in arms.
Actually “in arms” for a few of them, as a result of Hunter went forward and acquired the tattoo earlier than beginning his quest, so the primary cocktail is on the home for him ceaselessly.
Despite the fact that he’s already gained the prize, this may not be his last problem.
“I might simply see this changing into an annual pilgrimage,” he says. “If you’re an grownup, house could be very arbitrary. That is my place!”
