Coopers 12South: Curated by Jockey and Luke Bryan Coming Quickly

Jockey is partnering with nation music star, Luke Bryan, to open Coopers 12South, an experiential retail retailer in 12 South.

Coopers 12South is a brand new retail idea the place company will expertise activations, music, native artisan workshops, neighborhood occasions, and unique attire. It can function limited-edition Jockey Outdoor™ by Luke Bryan Assortment merchandise and curated items, plus quality-crafted clothes impressed by Nashville’s energetic music scene.

Jockey is a third-generation, family-owned firm headquartered in Kenosha, Wisconsin and was based in 1876 by Reverend Samuel T. Cooper as a sock firm to serve the neighborhood of Saint Joseph, Michigan. 

“We’re thrilled to collaborate with Luke and convey an immersive, lifestyle-first retailer to the 12 South neighborhood,” says Mark Fedyk, president and COO of  Jockey. “The shop’s choices and ambiance might be tailor-made to, and embody, the 12 South neighborhood and its neighborhood. This might be a novel and one-of-a-kind retailer that matches the neighborhood. All the pieces about Coopers 12South might be achieved in a considerate means that meshes with neighborhood and carries an area vibe.” 

All through every area of Coopers 12South, buyers might be met with immersive LED partitions, distinctive artwork installations, and limited-edition merchandise. Moreover, the shop will function native Nashville components, from merch and artisan items to music and locally-crafted giftable gadgets. 

“I couldn’t be extra excited to accomplice with my buddies at Jockey to open this retailer proper right here in Music Metropolis on 12 South,” says Bryan. “Coopers 12South goes to be such a fantastic expertise for everybody who enters our doorways whereas additionally specializing in being a superb neighbor to these up and down that road. What an honor to not solely shine a lightweight on the outside I like to sing about and dwell day by day but additionally provide a spot for a lot of others to share their visions and passions.”

Exterior of the shop, company can sit, calm down, and keep. The front-of-store patio space might be lined by a trellis affords a calming, laid-back setting. Coopers 12South might be designed by inside designer Mark Simmons and his affiliate designer Alli Roberts. The Coopers 12South retailer is anticipated to open to the general public in late November.