Alan Jackson’s Silverbelly Whiskey is increasing its group … and it didn’t take a look far to seek out the right particular person to supervise product management and new product growth.
Mattie Jackson is becoming a member of Silverbelly as its new “Grasp Blender.” The eldest of his three youngsters, she brings years of expertise within the discipline to what’s quick changing into a “household enterprise” for the music famous person – a possibility for them each to share a love of premium spirits with others who additionally get pleasure from and recognize them.
“Over my years within the trade, I’ve usually joked that wine stole my thoughts and whiskey stole my coronary heart,” Mattie says. The licensed bourbon skilled and longtime licensed sommelier (Degree 2) brings true experience to her new position. “It couldn’t really feel extra particular and full-circle to be a part of Silverbelly now,” she shares. “Whereas I’m fascinated by the entire world of wine, by way of all of it whiskey stayed my go-to pour of alternative. It’s simply at all times been the one which looks like residence.”
Jackson will oversee all current product high quality management together with new product mixing, ending, analysis and growth in her position. Silverbelly – a premium spirit distilled completely for and hand-selected by Alan – debuted in 2022, combining two American traditions … whiskey and nation music. Their spirits are supposed to be worthy of honoring and reflecting Jackson’s historic profession – every batch is called for one of many Nation Music Corridor of Fame member’s 35 chart-topping songs.
“I’m so completely satisfied to have my daughter, Mattie, assist steer my Silverbelly Whiskey,” Alan says with a smile. “I feel she has a few of her ol’ dad’s tastebuds.”
“We couldn’t be extra excited so as to add Mattie to the Silverbelly group. Her experience will add infinite worth as we proceed our quest to create the best high quality movie star whiskey model on this planet,” notes Silverbelly CEO Robbie Goldsmith. “Including one other Jackson to our core group provides us much more of a basis to create a really genuine powerhouse whiskey model in Nashville.”
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