The inaugural Juice Field Jam, a collaborative effort between Household Alliance in Music (FAM) and Whiskey Jam, drew a crowd of over 1,000 attendees to SkyDeck on Broadway on April 6, 2025, for a high-energy, family-friendly celebration of dwell music. This occasion marked the first-ever family-focused version of the enduring Whiskey Jam collection.
Based in 2011, Whiskey Jam has turn into a cornerstone of Nashville’s music tradition, famend for internet hosting weekly showcases that highlight each rising expertise and established artists. Historically an adult-centered nightlife staple, Juice Field Jam reimagined the expertise for households, making it accessible, inclusive, and enjoyable for all ages.
The lineup featured high-energy units from Mickey Guyton, Charlie Worsham, Runaway June, LANCO, Daniel Tashian, Ryan Griffin, Alex Corridor, Jaden Michaels, and Thelma & James. The occasion was hosted by Whiskey Jam founder Ward Guenther and SiriusXM host Ania Hammer, who guided the gang via a day stuffed with unimaginable performances and interactive household enjoyable.
Between units, households explored actions like face portray sponsored by Nation Music Affiliation, a craft station sponsored by Tennessee Titans, a photograph sales space and juice bar offered by Google Fiber, and the Nation Music Corridor of Fame’s musical instrument petting zoo whereas RIAA sponsored the inexperienced room and artist help backstage.
“Today was about pleasure, connection, and making a music area the place households weren’t solely welcomed, however celebrated,” mentioned Margaret Hart, co-founder of Household Alliance in Music and YouTube Music’s Head of Nashville Label and Trade Partnerships. “Juice Field Jam was created so mother and father, caregivers, and children may all expertise the magic of dwell music collectively and the response from the neighborhood was unimaginable.”
Ward Guenther, founding father of Whiskey Jam, shared: “Juice Field Jam was the proper solution to deliver the spirit of Whiskey Jam right into a family-friendly setting. We had been excited to create an expertise that’s simply as enjoyable for the children as it’s for the mother and father. We couldn’t be extra happy with the outcomes.”
Mickey Guyton added: “As a mother and an artist, I understand how necessary it’s to create space for households on this business. Occasions like Juice Field Jam show that there are alternatives to share dwell music with our youngsters. It was such an honor to be a part of one thing that’s serving to deliver households collectively for a dwell music expertise.”
Household Alliance in Music (FAM) is a nonprofit devoted to constructing a music business the place skilled success and household life can thrive facet by facet. FAM affords advocacy, training, and monetary help to caregivers navigating careers in music.
Donations from the occasion go to additional FAM’s mission. FAM has its first grant open for purposes via June 1, 2025. The grant is designed to help music professionals balancing profession and caregiving duties. The inaugural $25,000 grant will likely be awarded to a music business skilled in one of many following areas:
Fertility help for these pursuing parenthood.
Wants-based grants for dwell touring professionals going through monetary hardship attributable to household calls for.
Household caregiving help to help these balancing their careers and caring for a liked one.
A small enterprise seeking to present worker advantages that help household wants.
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